Branding
A brand built from scratch: the name, the logo, the colors, the typefaces and a kit with everything ready for print, web and social.
Here it appears in a real case: Kabran's own brand kit.
Symbol
- The two partners
- Artificial intelligence
- The market
Corners cut at 45°
Versions
Usage
| Minimum size | Screen | |
|---|---|---|
| Horizontal signature | 240 px | 35 mm |
| Compact horizontal signature | 120 px | 20 mm |
| Symbol | 32 px | 8 mm |
| Compact symbol | 16 px | 5 mm |
Don'ts
- Stretch
- Rotate
- Recolor the circle
- Paint it orange
- Low-contrast background
- KABRANRetype the name
- Move the symbol
- Add effects
Color
Background
Tinta
- HEX
- #0B0C0E
- RGB
- 11 12 14
- CMYK
- 21 14 0 95
Text
Papel
- HEX
- #F4F4F1
- RGB
- 244 244 241
- CMYK
- 0 0 1 4
Accent
Laranja Kabran
- HEX
- #E8590C
- RGB
- 232 89 12
- CMYK
- 0 62 95 9
Typography
Archivo
Headlines
Instrument Sans
Body
Geist Mono
Labels
Voice
| Yes | No | |
|---|---|---|
| Concrete | The system is live and watched 24 hours a day. | Innovative end-to-end solutions. |
| Direct | You bring the idea. We deliver the product, live. | We always strive to offer the best possible experience. |
| First person | We were born in the age of artificial intelligence. | Kabran is a company operating in the technology sector. |
| Honest | That deadline depends on the bank's approval. | Rest assured, everything is under control. |
| No jargon | The site comes back on its own if it goes down. | We have high availability with automatic failover. |
Applications
kabran.com.br
Kabran
What's in the kit
- 01LogoSVG · PNG · PDF
- 02IconsFavicon · App · Share image
- 03ColorsHEX · RGB · CMYK
- 04FontsFiles · License
- 05ManualPDF
- 06LegalRights assignment
- 07TokensDigital product
If we build a whole business from scratch, imagine yours.
Tell us the idea and we will come back with the path to put it live.
Share my idea